tourism, a cognitive system

1. the common image of tourism in iran, in high-level samples, is a guide that provides explanations about a building’s popularity among the spaces of a historical collection: construction year, regency, sizes, number of important components, general style and interesting stories that create a mysterious visage of the complex. the tourist however, after returning, forgets about the initial data, makes up a fictional image far away from reality of the object, and minimizes the possibility of benefitting from the historical experience. in this method, historic works are objects to the observers’ wonder and not intended to be guides for future. thus, such kind of tourism turns in to a paseo only interrupts the daily habits and expecting knowledge from it, decreases to its least. that is, in our society the concept of tourism is closer to surfing and fun rather than exploring and learning. the first one, aims at the temporary spiritual state of human and the second one his knowledge and sustainable understanding. it is clear that in tourism, the second one, which is knowledge-oriented, happiness lies in alternative modes of travel and change but its purpose, is the development of the tourist’s insight and promoting his understanding in facing his predecessors’ experiences or nature.